Since then, the third-generation AirPods have arrived, knocking this model (the second-generation pair with charging case) down to £119.

Just a few short weeks ago, Apple was charging £159 for these AirPods. These popular earbuds have dropped to their lowest ever price – with Argos, John Lewis and Amazon all offering these 'buds for £99. When it comes to discounted Apple gear, AirPods is one of our favourite picks. While we don't expect anything to go awry in the first two years of owning your shiny new Apple gadget, it's reassuring to know that John Lewis will replace your new earbuds, iPad, Mac or iPhone if something does go wrong long after Apple will point you towards its out-of-warranty repairs price list. For example, John Lewis offers an extra 12-months warranty than you'll get from Apple. While the Apple Store is currently the only place to get a free engraving on your AirPods, Apple Pencil, iPad or a number of other gadgets from the brand, there are advantages to shopping elsewhere too. For the first time, Apple is also offering a £40 gift card for anyone who buys its most popular accessories over the four-day event, including the second-generation Apple Pencil, Smart Keyboard Folio, MagSafe Duo Charger, a four-pack of AirTag trackers, or Apple Magic Keyboard for an iPad. You'll also get a £40 gift card when buying the Apple TV HD, Apple TV 4K, Apple Watch SE and Apple Watch Series 3. As mentioned above, this gift card can be put towards hardware purchases from the Apple Store (for a sizeable discount on a new pair of AirPods or a case, for example) or can be redeemed towards software in the App Store. However, those looking to buy an iPhone 12, iPhone 12 mini, or iPhone SE will get a free £40 gift card with their purchase. So, if you're looking to buy a brand-new iPhone 13 or iPhone 13 Pro, which launched back in September, you won't be eligible for the free gift card. Like we've seen from Apple in previous years, some of its latest devices aren't included in the deals.

Just like previous years, the event lasts four days – covering Black Friday itself, the weekend, and Cyber Monday. The Californian company doesn't specifically refer to the US shopping event, but instead refers to its limited-time promotion as the 'Apple Shopping Event'. Apple has confirmed that it will be taking in Black Friday this year.

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